Experience Seoul Fashion Week Like Never Before with ENHYPEN at Airbnb

K-pop superstars ENHYPEN are set to kick off Seoul Fashion Week in September 2023 with an immersive experience at Dongdaemun Design Plaza (DDP). The two-day event will give fans a chance to experience the excitement of Fashion Week firsthand, including an overnight stay at DDP’s top floor loft space, a backstage dressing room with designer clothes from K-fashion’s most innovative up-and-coming designers, and exclusive passes to Seoul Fashion Week (including front row seats with some of the biggest names in K-Fashion!).

The event is part of a partnership between ENHYPEN, Airbnb, and Seoul Design Foundation. Tickets will go on sale on May 23rd, and fans can enter for a chance to win the overnight stay at DDP by following the instructions on ENHYPEN’s social media channels.

This is a unique opportunity for fans to experience Seoul Fashion Week in a way that no one else has before. With ENHYPEN as their hosts, it’s sure to be an unforgettable experience.

“We are honored to partner with Airbnb and DDP to bring guests behind the scenes of Seoul Fashion Week like never before,” said ENHYPEN’s leader Jungwon. “It’s so exciting to be part of the K-Wave movement, and share the magic of Korean music and fashion with the world.”

“I am thrilled that Airbnb has joined forces with ENHYPEN, Seoul Design Foundation and Seoul Metropolitan Government to create a truly unprecedented experience in the cultural heart of Seoul,” said Nathan Blecharczyk, Co-Founder and Chief Strategy Officer at Airbnb, “Airbnb’s unique offerings in South Korea, from traditional hanoks to contemporary structures such as DDP, provide distinctive spaces from which to explore the fascinating culture of this dynamic market.”

About the stay

Two guests will have the opportunity to stay overnight* on September 4, 2023 for just $14** – a nod to 14 years ago when construction first broke ground – during which they’ll get to channel their inner fashion model or K-Pop star with:

  • Exclusive passes to Seoul Fashion Week, including front row seats with some of the biggest names in K-fashion
  • Access to a personal fashion runway, a perfect backdrop to take a Polaroid selfie
  • A personalized video welcome from ENHYPEN
  • A curated stay filled with snacks, drinks, and books all personally selected by ENHYPEN members
  • A giveaway of two special autographed Polaroids of ENHYPEN at DDP
  • Their very own capsule wardrobe, complete with K-fashion’s up-and-coming designers – and pieces to take home!
  • An adventurous stroll on DDP’s undulating rooftop with a guide, overlooking the expansive views of fashionable Dongdaemun and its bustling thoroughfares


How to book:

Fans with a passion for fashion can request to book this stay beginning Wednesday, May 24 at 8 a.m. KST (Tuesday, May 23 at 7 p.m. ET) at airbnb.com/ddp. Guests are responsible for their own travel to and from Seoul.

On-site staff will comply with local rules and guidelines while on-site, and will abide by our five-step enhanced cleaning process.

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