(FASHION) Cal The Brand, A Supportive Local Artisan Label To Watch This 2021

Let me as you first, what have you been doing when you were seventeen (17) years old? If I remember correctly, I was trying to fit in to the University and surviving college life. This is also where I discover my passion in writing because I vividly remember how I applied to various college org to write for publication. It was a slow burn for me to realize my passion, aside from graduating to a Business Course.

Today, our story is about an inspiring individual who, at the very young age, is making a name for herself. Meet Amanda Ahmee, (17) or popularly known as “Callie”. Callie has a clear-cut vision of what she wants—that is supporting local artisans and putting their pieces in a platform that is closer to the youth through her business venture “Cal the Brand.”

Born out of her combined desire to be productive back in early 2019, her love for Rattan bags, and her aspiration to follow the footsteps of her parents, award-winning actress and endorser Dimples Romana and businessman-vlogger Boyet Ahmee, Cal the Brand is now all set to reach out to the young online buyers who are looking for aesthetic and locally-made and sourced pieces.

If I remember sometime in 2013, I met Callie as a shy 10-year old girl beside Dimples during the Philippine premiere of Les Miserables. Fast forward to 2020, I am not surprise to see her grow as a very articulate 17 year old. She was the epitome of bright young lass to watch this 2021!

With hard work and perseverance, Callie eventually found a family friend who gamely teamed up with her for the business. Their collaboration has then paved the way for her first 3-piece capsule collection containing bags and other fashion items—a field that she’s endeared on and familiar with.

I started Cal with the initiative to support local, so I will surely not stop with fashion items. Though it is my main focus now, I will also be venturing into furniture soon!” she excitedly shared.

This young businesswoman surely has her sights on big things for Cal the Brand, and in really pushing her business forward alongside her dream course aviation. Cal the Brand is currently available on Instagram with the handle @CalTheBrand. Stay tuned for updates and for their on-ground selling.

cal the brand





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Rod Magaru is an award winning content creator based in the Philippines. He blogs about lifestyle and Entertainment and is known for breaking news on new projects in TV, Movies and reviews of products, hotels and awesome travel tips. He is also a Social media strategist, accepts hosting & speaking engagement. For inquiries email [email protected]