Already saw these new BAYO ADs but wasnt able to give more importance to it since, maybe Im not their market. But until the controversies covered the whole brouhaha that it draws interest on me, Racial Issues.
Before anything else, here are the photos of the new BAYO AD:
What’s your mix? This is just all about MIXING and MATCHING. Nationalities, moods, personalities, and of course your fashion pieces. Call it biased, but the mixing and matching of different nationalities with Filipino blood is almost a sure formula for someone beautiful and world class. We always have that fighting chance to make it in the world arena of almost all aspects. Be it Fashion. Music. Science and Sports. Having Filipino lineage is definitely something to be proud of..
HERE IS BAYO AD OFFICIAL STATEMENT
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“We, at Bayo, deeply apologize for the message our campaign—“What’s Your Mix?”—has unintentionally conveyed. We would like to express our regrets to those who have been offended or felt discriminated against.
Our company and our partners have always taken pride in being pro-Filipino as we continue to celebrate our uniqueness and achievements. We believe that being a Filipino will always make you 100% beautiful. It is unfortunate that this message got lost along the way.
We thank everyone who has shown support for our thrust of promoting Filipino beauty, talent, and creativity.”
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