MANILA, April 30, 2012 – It’s the superhero team up of a lifetime. Now, it’s shaping up to be the highest-grossing film – for all time!

Marvel Avengers Assemble - European Premiere - Inside Arrivals

 “Marvel’s The Avengers” rewrote Philippine box-office record books when it grossed a monumental P281-million opening weekend gross nationwide – the biggest debut ever in history, this was revealed by Victor R. Cabrera, managing director of Walt Disney Studios Motion Pictures Philippines.

“It’s practically a box office tsunami that has so far drowned, wiped out and rewritten every local record in its first five days of play,” adds Cabrera.

Foremost of the records to fall is the highest opening weekend, previously set by “Spider-Man 3” at P236-million (a benchmark set in 6 days back in 2007).

Since it opened last Wednesday, April 25, “Marvel’s The Avengers” has surpassed daily records in its path set by various blockbusters:

Biggest Wednesday Ever: P56.6-M, beating “The Twilight Saga: Eclipse’s” P55.4-M.

             Biggest Thursday Ever: P44.1M, smashing “Spider-man 3’s P28.4-M

             Biggest Friday Ever: P45.3-M, outgrossing “The Twilight Saga: Breaking Dawn Part 1’s” P44.1-M.

             Biggest Saturday Ever: P66.4-M, breaking “Transformers: Dark of the Moon’s” P60.8-M.

             Biggest Sunday Ever: P68.5M, outlasting “Transformers: Dark of the Moon’s” P60.8M. Sunday’s receipts for “The Avengers” also now holds the distinction of the all-time biggest single-day gross in the country.

Other milestones achieved were fastest time to cross the P100-million mark (in only two days) and P200-million (four days).

Marvel 'The Avengers' Moscow, premiere

With another non-working holiday looming tomorrow, May 1, box office sales for “The Avengers” may be set for more records.

Playing in almost 500 screens, “The Avengers” posted the biggest sales in SM North EDSA (P17.85-M), SM Mall of Asia (P15.02-M), SM Megamall (P12.51-M), Trinoma (P10.27-M), SM Cebu (P9.53-M), Glorietta 4 (P7.60-M), SM Southmall (P6.76-M), Newport City (P6.64-M) and SM Fairview (P6.63-M).

Rounding out the Top 20 cinemas are Gateway (P6.06-M), Eastwood (P5.58-M), Power Plant (P5.49-M), Greenbelt 3 (P5.13-M), Festival Mall (P5.08-M), Robinsons Ermita (P4.77-M), Robinsons Galleria (P4.73-M), Alabang Town Center (P4.63-M), Market! Market! (P4.50-M), Shang Cineplex (P4.30-M) and Ayala Cinemas Cebu (P4.27-M).

Overseas, the superhero film also bowed in 38 other territories and has brought in a whopping $178.4 million since opening April 25. It opened at No.1 in every single one of those territories while setting opening weekend records in many South and Central American countries. Some of the individual numbers include $24.7 million from the UK, $19.7 million from Australia, $15.9 million from Mexico and $12.9 million from Korea.

Marvel Studios presents “Marvel’s The Avengers”—the Super Hero team up of a lifetime, featuring iconic Marvel Super Heroes Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye and Black Widow. When an unexpected enemy emerges that threatens global safety and security, Nick Fury, Director of the international peacekeeping agency known as S.H.I.E.L.D., finds himself in need of a team to pull the world back from the brink of disaster. Spanning the globe, a daring recruitment effort begins.

Starring Robert Downey Jr., Chris Evans, Mark Ruffalo, Chris Hemsworth, Scarlett Johansson, Jeremy Renner and Tom Hiddleston, with Stellan Skarsgård and Samuel L. Jackson as Nick Fury, and directed by Joss Whedon, “Marvel’s The Avengers” is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963 and a comics institution ever since. “Marvel’s The Avengers” is from Marvel Studios in association with Paramount Pictures, produced by Kevin Feige and directed by Joss Whedon from a story by Zak Penn and Joss Whedon with screenplay by Joss Whedon.

             Now playing across the Philippines in Digital IMAX 3D, Digital 3D and regular format, “Marvel’s The Avengers” is distributed by Walt Disney Studios Motion Pictures International through Columbia Pictures.


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Rod Magaru is an award winning content creator based in the Philippines. He blogs about lifestyle and Entertainment and is known for breaking news on new projects in TV, Movies and reviews of products, hotels and awesome travel tips. He is also a Social media strategist, accepts hosting & speaking engagement. For inquiries email [email protected]