The four new blends: Chocolate Cherry, Coffee Hazelnut, Cookies and Mint, and Coffee Cream Pie, each personified by its corresponding holiday “Best Friend,” is a unique blend of rich flavors and holiday spirit. Seattle’s Best Coffee’s new brews compliment anyone’s personality while not forgetting to tickle their taste buds to jumpstart what is appropriately considered the “most wonderful time of the year.”
WORLD VISION PARTNERSHIP
The launch also served to unveil a new long-term partnership between the premium lifestyle coffee retailer and prominent children’s foundation, World Vision. World Vision is considered the largest child sponsorship agency globally. In the Philippines, World Vision currently helps improve the lives of more than 120,000 children and 16 million Filipinos in 33 provinces and 44 cities nationwide.
Present at the event were World Vision Ambassador Cristabelle Bello, Christine Bersola Babao, Miriam Quiambao and Marc Nelson. The event was hosted by Divine Lee and Victor Basa. Both the best in their respective fields, Seattle’s Best Coffee Philippines and World Vision have joined together to provide children a chance to be the best they can be as well. Similar to its past holiday promotions, customers will receive stickers when they purchase one of Seattle’s Best Coffee’s new holiday or classic drinks from October 22, 2011 to January 22,2012. When a total of 18 stickers are collected, customers present their completed “dream card” and redeem a leather journal loaded with, amongst other things: free music, goodies, food and drinks coupons, and up to 24 hours worth of free wifi at selected Seattle’s Best Coffee shop.
However, this year, instead of receiving one sticker, customers will receive two – one for their own Dream Card and the other for the World Vision Dream Tree. Visual Dream Trees will be installed in every Seattle’s Best Coffee shop where customers can stick their second stickers on. In the spirit of giving this holiday season, for every journal a customer redeems, a portion of the proceeds will be donated to World Vision, which will in turn be used to sponsor children in need to school.
In addition to the stickers, World Vision donation boxes will be placed in every Seattle’s Best Coffee location allowing customers to give more to those less fortunate this holiday season.
“The Seattle’s Best team knows that being the best does not just happen,” says Rea Cruz, General Manager for Seattle’s Best Coffee. She goes on to share, “It takes work, it takes effort and sometimes, it takes a little help for someone to be able to achieve the best that they can be. This is why the partnership with World Vision is something that we are passionate about. We believe in what they are trying to achieve and we want to help make a difference in the lives of these children.”
Jun Godornes, World Vision OIC NRD Assistant Director, shares similar sentiments, stating, “The SBC – World Vision Partnership is something we’ve eagerly waited for. SBC is giving us another venue to engage the public and give them an opportunity to create lasting change in the lives of the children and families we serve. We feel that SBC is a strong ally in raising a generation of givers among Filipinos… especially the coffee lovers! At World Vision, we believe in the joy of giving. SBC is now providing an excellent channel for that.”