(TV) Here Are The TV Network of Choice, Most-Watched TV Programs of 2018


ABS-CBN is still the network of choice for most Filipinos in 2018 as they tuned in to its values-laden shows and newscasts, as it recorded an average audience share of 45%, or 13 points higher than GMA’s 32%, according to data from Kantar Media.

The Kapamilya network won across all territories all year round, particularly in Mega Manila where it scored an average audience share of 36%, versus GMA’s 34%, and in Metro Manila where it garnered 42%, beating GMA’s 26%. ABS-CBN also won in Total Luzon with 40%, compared to GMA’s 35%; in Total Visayas with 53%, versus GMA’s 26%, and in Total Mindanao with 52%, while GMA only got 28%.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN secured 16 slots in the top 20 list of most watched programs in 2018, which was led by the highest-rating program “FPJ’s Ang Probinsyano” (41.2%).

Also part of the list are “Pilipinas Got Talent” (38.1%), Your Face Sounds Familiar Kids” (33.3%), “Bagani” (31.8%), “La Luna Sangre” (31.4%), “TV Patrol” (30.5%), “Ngayon at Kailanman” (28.8%), “MMK 25” (27.2%), and “The Kids’ Choice” (26.2%). Other top-rating shows include “Wansapanataym” (25.7%), “Home Sweetie Home Walang Kapares” (23.4%), “Wildflower” (23.3%), “Home Sweetie Home” (23.2%), “Halik” (22%), “Meteor Garden” (21.6%), and “Rated K” (19.8%).

Meanwhile, ABS-CBN also won across all time blocks, particularly in primetime where it recorded an average audience share of 49%, or 17 points higher than GMA’s 32%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The Kapamilya network was also triumphant in the morning block (6AM-12NN) with an average audience share of 38%, compared to GMA’s 30%; in the noontime block (12NN-3PM) with 44%, beating GMA’s 33%, and in the afternoon block (3PM-6PM) with 43%, versus GMA’s 35%.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN45
2GMA32
3TV53
Source: Kantar Media

 

TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN49
2GMA32
3TV54
Source: Kantar Media

 

TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN38
2GMA30
3TV52
Source: Kantar Media

 

TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN44
2GMA33
3TV52
Source: Kantar Media

 

TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN43
2GMA35
3TV53
Source: Kantar Media

 

TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN40
2GMA35
3TV53
Source: Kantar Media

 

TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN53
2GMA26
3TV54
Source: Kantar Media

 

TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN52
2GMA28
3TV53
Source: Kantar Media

 

TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN42
2GMA26
3TV53
Source: Kantar Media

 

TABLE 9.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANKTV NETWORKAUDIENCE SHARE IN %
1ABS-CBN36
2GMA34
3TV53
Source: Kantar Media

 

TABLE 10. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

RankChannelTitleRating in %
1ABS-CBNFPJ’S ANG PROBINSYANO41.2
2ABS-CBNPILIPINAS GOT TALENT38.1
3ABS-CBNYOUR FACE SOUNDS FAMILIAR KIDS33.3
4ABS-CBNBAGANI31.8
5ABS-CBNLA LUNA SANGRE31.4
6ABS-CBNTV PATROL30.5
7ABS-CBNNGAYON AT KAILANMAN28.8
8ABS-CBNMMK27.2
9ABS-CBNTHE KIDS’ CHOICE26.2
10GMATHE FINAL CLASH25.8
11ABS-CBNWANSAPANATAYM25.7
12ABS-CBNHOME SWEETIE HOME WALANG KAPARES23.4
13ABS-CBNWILDFLOWER23.3
14ABS-CBNHOME SWEETIE HOME23.2
15GMAKAPUSO MO JESSICA SOHO23
16ABS-CBNHALIK22
17ABS-CBNMETEOR GARDEN21.6
18ABS-CBNRATED K19.8
19GMA24 ORAS19.6
19GMATHE CLASH19.6
20GMAPEPITO MANALOTO ANG TUNAY NA KUWENTO19.5

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  1. Happy New Year, Rod, like your articles & reviews. The search feature on your website is not working. Guess you need to fix your database. All the best, Destria | Reviewer

rodmagaru

Rod Magaru is an award winning content creator based in the Philippines. He blogs about lifestyle and Entertainment and is known for breaking news on new projects in TV, Movies and reviews of products, hotels and awesome travel tips. He is also a Social media strategist, accepts hosting & speaking engagement. For inquiries email [email protected]