ABS-CBN is still the network of choice for most Filipinos in 2018 as they tuned in to its values-laden shows and newscasts, as it recorded an average audience share of 45%, or 13 points higher than GMA’s 32%, according to data from Kantar Media.
The Kapamilya network won across all territories all year round, particularly in Mega Manila where it scored an average audience share of 36%, versus GMA’s 34%, and in Metro Manila where it garnered 42%, beating GMA’s 26%. ABS-CBN also won in Total Luzon with 40%, compared to GMA’s 35%; in Total Visayas with 53%, versus GMA’s 26%, and in Total Mindanao with 52%, while GMA only got 28%.
Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.
ABS-CBN secured 16 slots in the top 20 list of most watched programs in 2018, which was led by the highest-rating program “FPJ’s Ang Probinsyano” (41.2%).
Also part of the list are “Pilipinas Got Talent” (38.1%), Your Face Sounds Familiar Kids” (33.3%), “Bagani” (31.8%), “La Luna Sangre” (31.4%), “TV Patrol” (30.5%), “Ngayon at Kailanman” (28.8%), “MMK 25” (27.2%), and “The Kids’ Choice” (26.2%). Other top-rating shows include “Wansapanataym” (25.7%), “Home Sweetie Home Walang Kapares” (23.4%), “Wildflower” (23.3%), “Home Sweetie Home” (23.2%), “Halik” (22%), “Meteor Garden” (21.6%), and “Rated K” (19.8%).
Meanwhile, ABS-CBN also won across all time blocks, particularly in primetime where it recorded an average audience share of 49%, or 17 points higher than GMA’s 32%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.
The Kapamilya network was also triumphant in the morning block (6AM-12NN) with an average audience share of 38%, compared to GMA’s 30%; in the noontime block (12NN-3PM) with 44%, beating GMA’s 33%, and in the afternoon block (3PM-6PM) with 43%, versus GMA’s 35%.
TABLE 1. TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 45 |
2 | GMA | 32 |
3 | TV5 | 3 |
Source: Kantar Media |
TABLE 2. NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 49 |
2 | GMA | 32 |
3 | TV5 | 4 |
Source: Kantar Media |
TABLE 3. NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 38 |
2 | GMA | 30 |
3 | TV5 | 2 |
Source: Kantar Media |
TABLE 4. NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 44 |
2 | GMA | 33 |
3 | TV5 | 2 |
Source: Kantar Media |
TABLE 5. NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 43 |
2 | GMA | 35 |
3 | TV5 | 3 |
Source: Kantar Media |
TABLE 6. TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 40 |
2 | GMA | 35 |
3 | TV5 | 3 |
Source: Kantar Media |
TABLE 7. TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 53 |
2 | GMA | 26 |
3 | TV5 | 4 |
Source: Kantar Media |
TABLE 8. TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 52 |
2 | GMA | 28 |
3 | TV5 | 3 |
Source: Kantar Media |
TABLE 9. TOTAL DAY METRO MANILA TV VIEWERSHIP IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 42 |
2 | GMA | 26 |
3 | TV5 | 3 |
Source: Kantar Media |
TABLE 9. TOTAL DAY MEGA MANILA TV VIEWERSHIP IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS
RANK | TV NETWORK | AUDIENCE SHARE IN % |
1 | ABS-CBN | 36 |
2 | GMA | 34 |
3 | TV5 | 3 |
Source: Kantar Media |
TABLE 10. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)
Rank | Channel | Title | Rating in % |
1 | ABS-CBN | FPJ’S ANG PROBINSYANO | 41.2 |
2 | ABS-CBN | PILIPINAS GOT TALENT | 38.1 |
3 | ABS-CBN | YOUR FACE SOUNDS FAMILIAR KIDS | 33.3 |
4 | ABS-CBN | BAGANI | 31.8 |
5 | ABS-CBN | LA LUNA SANGRE | 31.4 |
6 | ABS-CBN | TV PATROL | 30.5 |
7 | ABS-CBN | NGAYON AT KAILANMAN | 28.8 |
8 | ABS-CBN | MMK | 27.2 |
9 | ABS-CBN | THE KIDS’ CHOICE | 26.2 |
10 | GMA | THE FINAL CLASH | 25.8 |
11 | ABS-CBN | WANSAPANATAYM | 25.7 |
12 | ABS-CBN | HOME SWEETIE HOME WALANG KAPARES | 23.4 |
13 | ABS-CBN | WILDFLOWER | 23.3 |
14 | ABS-CBN | HOME SWEETIE HOME | 23.2 |
15 | GMA | KAPUSO MO JESSICA SOHO | 23 |
16 | ABS-CBN | HALIK | 22 |
17 | ABS-CBN | METEOR GARDEN | 21.6 |
18 | ABS-CBN | RATED K | 19.8 |
19 | GMA | 24 ORAS | 19.6 |
19 | GMA | THE CLASH | 19.6 |
20 | GMA | PEPITO MANALOTO ANG TUNAY NA KUWENTO | 19.5 |
Happy New Year, Rod, like your articles & reviews. The search feature on your website is not working. Guess you need to fix your database. All the best, Destria | Reviewer