(TV) Here Are The TV Network of Choice, Most-Watched TV Programs of 2018


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ABS-CBN is still the network of choice for most Filipinos in 2018 as they tuned in to its values-laden shows and newscasts, as it recorded an average audience share of 45%, or 13 points higher than GMA’s 32%, according to data from Kantar Media.

The Kapamilya network won across all territories all year round, particularly in Mega Manila where it scored an average audience share of 36%, versus GMA’s 34%, and in Metro Manila where it garnered 42%, beating GMA’s 26%. ABS-CBN also won in Total Luzon with 40%, compared to GMA’s 35%; in Total Visayas with 53%, versus GMA’s 26%, and in Total Mindanao with 52%, while GMA only got 28%.

Multinational audience measurement provider Kantar Media uses a nationwide panel size of 2,610 urban and rural homes that represent 100% of the total Philippine TV viewing population.

ABS-CBN secured 16 slots in the top 20 list of most watched programs in 2018, which was led by the highest-rating program “FPJ’s Ang Probinsyano” (41.2%).

Also part of the list are “Pilipinas Got Talent” (38.1%), Your Face Sounds Familiar Kids” (33.3%), “Bagani” (31.8%), “La Luna Sangre” (31.4%), “TV Patrol” (30.5%), “Ngayon at Kailanman” (28.8%), “MMK 25” (27.2%), and “The Kids’ Choice” (26.2%). Other top-rating shows include “Wansapanataym” (25.7%), “Home Sweetie Home Walang Kapares” (23.4%), “Wildflower” (23.3%), “Home Sweetie Home” (23.2%), “Halik” (22%), “Meteor Garden” (21.6%), and “Rated K” (19.8%).

Meanwhile, ABS-CBN also won across all time blocks, particularly in primetime where it recorded an average audience share of 49%, or 17 points higher than GMA’s 32%. The primetime block is the most important time of the day when most Filipinos watch TV and advertisers put a larger chunk of their investments in to reach more consumers effectively.

The Kapamilya network was also triumphant in the morning block (6AM-12NN) with an average audience share of 38%, compared to GMA’s 30%; in the noontime block (12NN-3PM) with 44%, beating GMA’s 33%, and in the afternoon block (3PM-6PM) with 43%, versus GMA’s 35%.

TABLE 1.  TOTAL DAY NATIONAL TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 45
2 GMA 32
3 TV5 3
Source: Kantar Media

 

TABLE 2.  NATIONAL PRIMETIME (6 PM-12 MN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 49
2 GMA 32
3 TV5 4
Source: Kantar Media

 

TABLE 3.  NATIONAL MORNING (6 AM-12 NN) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 38
2 GMA 30
3 TV5 2
Source: Kantar Media

 

TABLE 4.  NATIONAL NOONTIME (12 NN-3 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 44
2 GMA 33
3 TV5 2
Source: Kantar Media

 

TABLE 5.  NATIONAL AFTERNOON (3 PM-6 PM) TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 43
2 GMA 35
3 TV5 3
Source: Kantar Media

 

TABLE 6.  TOTAL DAY LUZON TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 40
2 GMA 35
3 TV5 3
Source: Kantar Media

 

TABLE 7.  TOTAL DAY VISAYAS TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 53
2 GMA 26
3 TV5 4
Source: Kantar Media

 

TABLE 8.  TOTAL DAY MINDANAO TV VIEWERSHIP (URBAN AND RURAL) IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 52
2 GMA 28
3 TV5 3
Source: Kantar Media

 

TABLE 9.  TOTAL DAY METRO MANILA TV VIEWERSHIP IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 42
2 GMA 26
3 TV5 3
Source: Kantar Media

 

TABLE 9.  TOTAL DAY MEGA MANILA TV VIEWERSHIP IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) BY HOUSEHOLDS

RANK TV NETWORK AUDIENCE SHARE IN %
1 ABS-CBN 36
2 GMA 34
3 TV5 3
Source: Kantar Media

 

TABLE 10. TOP 10 MOST WATCHED REGULARLY AIRING PROGRAMS IN JANUARY-DECEMBER 2018 (EXCLUDING HOLY WEEK) IN NATIONAL URBAN AND RURAL HOMES (EXCLUDING SPECIALS)

Rank Channel Title Rating in %
1 ABS-CBN FPJ’S ANG PROBINSYANO 41.2
2 ABS-CBN PILIPINAS GOT TALENT 38.1
3 ABS-CBN YOUR FACE SOUNDS FAMILIAR KIDS 33.3
4 ABS-CBN BAGANI 31.8
5 ABS-CBN LA LUNA SANGRE 31.4
6 ABS-CBN TV PATROL 30.5
7 ABS-CBN NGAYON AT KAILANMAN 28.8
8 ABS-CBN MMK 27.2
9 ABS-CBN THE KIDS’ CHOICE 26.2
10 GMA THE FINAL CLASH 25.8
11 ABS-CBN WANSAPANATAYM 25.7
12 ABS-CBN HOME SWEETIE HOME WALANG KAPARES 23.4
13 ABS-CBN WILDFLOWER 23.3
14 ABS-CBN HOME SWEETIE HOME 23.2
15 GMA KAPUSO MO JESSICA SOHO 23
16 ABS-CBN HALIK 22
17 ABS-CBN METEOR GARDEN 21.6
18 ABS-CBN RATED K 19.8
19 GMA 24 ORAS 19.6
19 GMA THE CLASH 19.6
20 GMA PEPITO MANALOTO ANG TUNAY NA KUWENTO 19.5

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rodmagaru

Push Awards' Most Popular Entertainment Blogger of 2016, Rod Magaru is a celebrity Blogger who blogs about lifestyle and Entertainment. His Blog is known for breaking news on new projects in TV, Movies and reviews of products, hotels and awesome travel tips. He is also a Social media strategist, accepts hosting & speaking engagement. For inquiries email [email protected]

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  1. Happy New Year, Rod, like your articles & reviews. The search feature on your website is not working. Guess you need to fix your database. All the best, Destria | Reviewer