• Saturday , 25 October 2014


(TV) Be Careful With My Heart is Nation’s Favorite Daytime Program

ABS-CBN’s no.1 romantic-comedy Prime-tanghali drama series, “Be Careful With My Heart” continues to rule nationwide daytime TV and one of its directors, Direk Jeffrey Jeturian is in high spirits with their show’s unprecedented feat.

“The consistent high ratings of our show is really overwhelming,” said Direk Jeffrey. “We did not expect that there is a morning audience that big that would propel us everyday to the 5th spot of the top overall TV programs nationwide.”

Direk Jeffrey, who co-directs “Be Careful With My Heart” with Direk Mervyn Brondial, shared that the huge following of their ‘kilig-serye’ can be attributed to a lot of things including the Filipino viewers’ need for a fresh and optimistic story amid trying times.

“The show’s simplicity and feel-good tone was able to capture the audience’s fancy. It doesn’t only leave viewers feeling romantic every time, but also with a smile in their hearts,” Direk Jeffrey said.

He further shared that ‘secrets’ of the huge following of their ‘kilig-serye. “I think the show is effective as a romance comedy because of the chemistry between Jodi Sta. Maria as Yaya Maya the naive and pure-hearted nanny to the deaf kid of the stern and stone-hearted widower played by Richard Yap,” he explained.

The director also confirmed the viewers’ comments regarding the show’s unconventional visual quality. “Be Careful With My Heart” is the first soap of ABS-CBN that is shot on HD or high-definition camera,” Direk Jeffrey said. “That explains the glossy look of the show when people watch it onscreen, plus we shoot the series film-style so it has the feel, look, and ‘magic’ of a movie.”

Continue to feel the ‘magic’ of Yaya Maya and Mr. Lim’s unique love story, catch “Be Careful With My Heart,” everyday, 10:45am, before “It’s Showtime” on ABS-CBN’s Prime-Tanghali.

For more updates, log on to www.abs-cbn.com, follow @becarefulheart on Twitter; and ‘like’ the show’s official Facebook fanpage at www.facebook.com/becarefulwithmyheartofficial.

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